Tuesday, November 6, 2007

Wait, Not Everyone Thinks We're Geniuses?

One of the most frustrating experiences is when people don't get your idea. Normally, this happens very early on in the process, with, well, maybe the first or second person you ask. And this is how it goes...

You - "Yo, I have this sweet idea for an ice cream glove"

Anyone else - "Um, that sucks. That's the dumbest idea I've ever heard"

And then you're bummed out for a bit and you move on. But with this idea, we didn't have the "that sucks" moment until further along. And it was actually harder to take at that point. We had already committed so much to the idea that we were quite letdown when we gave the pitch and were met with less than enthusiastic responses. "Nobody is going to use it", "How would you even get users?", "Everyone is trying to solve that problem, why is your way any better?". Yea it stung a little. And at times we'd go back to the drawing board and refine the offering. But the goals of our offering always remained the same.

What we learned from all of this is that you're never going to have an idea that everyone is going to love. But all it takes is one person who likes your idea and wants to invest in it - whether it's with money, relationships, or support. Even the ice cream glove had support.

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